Photofoto Blog 5A photo can be a digital footprint that can drive traffic and set you up as an expert in your chosen niche.

Blogs, websites, social media sites, sales letters, newsletters and a host of other ways exist for you to effectively use stock photography in your online business.

Many sites like Facebook and the RSS readers such as Flipboard use the images within our posts and that can be an important way to drive traffic and create our particular brands. Using stock photos for your online image needs can bring creativity to your design and a professional way of setting up your site, blog page or anything else you may have to do online. Now that you know the legal and professionals ins and outs of using and choosing stock photography, it’s time to learn how to use the images effectively in your online business.

This post will show you how to use the many and varied free and copyrighted images in all areas of Internet marketing.

Ethical online entrepreneurs are usually conscientious about using another person’s content – that’s clearly known as plagiarizing. But, some online marketers aren’t nearly as discerning when using photographs or images that they ‘lift’ from another site.

Photoblog 6The difference between using a photo and using someone else’s content isn’t as clear as it should be. With photos there are licensing and copyright laws that impact the use of someone else’s property. But, clarifying ownership of the photo is where the confusion arises.

For example, I you worked as a photographer for a magazine, but never signed a contract stating that the magazine had rights to the photo – is it yours to sell? You may have even used your own camera and other equipment.

You sell the photo online and it’s used by an online marketer, but it’s still unclear who owns the rights to the photo, so a problem may arise from the magazine questioning your ownership of the photo and the marketer’s right to use it online.

The legal obstacles you’ll encounter may land you in court. It’s best to know the ethical boundaries of using or selling the copyrights to stock photos before attempting to do so. It’s also in your best interest (if you’re selling photos) to have a clear understanding about who owns the photos from the beginning.


Blog Photo Foto 1If you use stock photos properly, you can easily optimize them to have the most positive effect on SEOs. Just be sure that you use photos that relate to the content. For example, you wouldn’t want an image of a crock pot on your site if you’re selling toys.

Most marketers concentrate on keywords as part of their SEO strategy, but a properly used photo can make all the difference – especially when you use modern linking tactics.

Often ignored is how our sites can get loads of traffic and show up in Google’s search results for images. There are some strategies you should know about before you can be successful in driving traffic with images.

Blog Photo 3Too cheap stock photography might be detrimental to what you’re trying to achieve with your blog, website or other content. As use of images becomes increasingly important to the message we want to convey, it also becomes imperative that we take care with the photography we use to convey it.

There are pitfalls that you should avoid at all cost so that your website or content doesn’t become boring or cliché. You don’t want to turn off a visitor to your site because of a bland or uninteresting photo.

Website designers are sometimes sent a collection of photos and are told to use them in the design the best way possible. It’s a bad way to use the budget designated for the designer and doesn’t give him or her creative ability to fashion an incredible – rather than a mediocre – website.

Whether you’re designing the content yourself or handing it over to an experienced web designer to create, you’ll want to avoid certain pitfalls when using stock photography. Among the pitfalls are:


Photo Blog 2If you’re using a free stock photo site, you don’t have to worry about the rights to the photo because that’s already been addressed between the photographer and the stock photo website owner. But, if you want to pay for and use a unique photo, you should know about the various types of stock photo licenses available and what they mean. Some will give you more rights than others.


Various Types of Stock Photo Licenses

  • Flat Fee License – This license is issued if there is one user (end user) and won’t be licensed again – even by the photographer.

  • Royalty Free – When you obtain a Royalty Free license you can use the image over and over again until the specified contract time is over. But others can continue to purchase the image, so it won’t be exclusive. Royalty free licenses aren’t expensive and you can use them for more purposes than other types of licenses.

  • Rights­ Managed – This license gives the buyer exclusive, but time-­limited usage

  • of a photo. The advantage to the photographer means that he or she can protect the photo from other competitors. Right’s managed images are somewhat expensive, but it’s best if you want to use a photo for a specific purpose.

  • Enhanced or Extended – This type of license gives you an extension for the use of a photo. The uses might include resale purposes such as for print­on­demand or other types of distributions and uses. Be sure you read this agreement in detail so you know exactly what the details are.


When a photographer takes a photo, he’s the one who holds all rights to that photo and is considered the owner. Therefore, he has the right to sell, keep the photo or license it to someone interested in using the photo.

Photoblog 6Stock photos can get super expensive to use in your online marketing pursuits and the legalities of using them are sometimes confusing. And, some marketers use inappropriate photos or don’t know how to use them, causing you to shake your head when you see them embedded in a blog or website.

Stock photos can add interest and definition to your content. It’s said that a picture is worth a thousand words and for your clients it means that learning time is lessened if you can see a visual image rather than a wordy explanation. There are also free stock photography sites which offer various images that they’ve contracted for with the photographer. This helps the photographer because they have a central place to show their creations. Online photography sites also help marketers because they can choose from a wide variety of photos and not have to bother with copyright forms and the legal issues of using photos for online content.

Before you decide on which stock photography you will use in your online content, there are some legalities you should know about. These legal matters might affect both the expense of the photo(s) and how you may use them. One of the most asked questions by Internet marketers is, “How do I get copyright permission to use a photo?” Most sites make it easy for you, but there are legal issues you should know about before using a photo in your content.


Stock photography is defined as a supply of photographs that are licensed for particular uses. Using stock photography helps to lower costs because they’re readily available rather than having to hire a photographer. Today, the Internet makes it possible to search for and find stock images easily and quickly. Interested clients can purchase them and have them delivered online and then use them in a variety of ways.

Photofoto Blog 5Common stock photography includes photos involving people, pets and scenery such as that related to tourism and travel. There are also photos available that are meant to illustrate an idea. These photos are called conceptual photography – an early example of which would be Hippolyte Bayard’s, “Self Portrait as a Drowned Man,” taken in 1840.

During the 1960s, a movement called “Conceptual Art” became popular, but today it is considered a genre or methodology. Before delving into the presence of stock photography and the future of it in our everyday lives and in helping to grow businesses, it’s important to know a bit of the history of stock photography and how it evolved to become an important tool in online businesses.


Blog Photo 4 Stock photography is experiencing a boon thanks to the demand for unique photography on websites, blogs and other types of sites. But, just as you may not want to be seen at a party with the same outfit as someone else – you don’t want to use the same photos to enhance your content as other Internet marketers are using.
Fortunately, there is a wide variety of sites for finding just the right photo(s) – and there are some things you should know about taking a stock photo that you may get from a free site and making it stand out so it doesn’t look like all the others.

You don’t have to pay hundreds of dollars for a professional photographer to take special photos for you. Nor do you have to bother with copyright or licensing documents and fees. With a little creativity and sometimes a little help from the vast array of free tools available to you online, you can make an impact on your site with any stock photo you find. You can make it look like an image that was designed and created especially for you.


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