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Adding stock photography to content on Internet content such as websites, sales pages, or any form of graphic materials (business cards or collateral) enhances your message and makes it stand out.

If you’re an Internet marketer who is using or wants to use photography to help explain or to dress up your site(s), there are a few things you should know. For example, just because you may find a photo online doesn’t mean that it’s legal to use it. Read our BLOG for an outline of what you should know about using stock photography in your online content. We will cover the types of photography stock sites you can access (including royalty free and paid per use and the difference between the two) and how to use them for commercial or personal use. The use of images in your Internet marketing campaigns can change how your business is perceived by others – from amateurish to professional.

There are plenty of cheap stock photography sites online, but you’ll learn why using cheap or oversued generic photos may downgrade your site rather than enhance it with quality photography.

With PhotoFoto you can choose expert photography rather than badly cropped and overexposed photos.

After you know how to choose photography for your site, you’ll want to know how to use it for maximum impact. Learn all the ways you can use stock photography in your blogs, websites, social media sites, newsletters, sales letter and more. There’s so much to know about using stock photography online that we would recommend you visit our blog and guides often for tips and advice. Just as ethics are an important part of Internet marketing, they’re also important to photographers wanting to sell their creations – and to marketers who want to be careful about misrepresenting a product or service using stock photography.

When you use photos that complement the content on your site or that provide interest to your blog, sales or newsletters, more sales will likely occur. Using the technology available today, you can crop, collage, transform into buttons and use with software such as PowerPoint and Constant Contact Email Marketing to get the exact modification you want to any image you choose. Be sure to use images ethically. Find out which rights are available for the photo(s) you choose and don’t just use an image you see and like before checking out the legal details. Optimizing the images you use within your content can be great for SEO and to set up who you are and what you have to offer. Be sure to have fun with images and to choose those that inspire and that work with your particular audience.

If you’re a photographer, you’ll also find PhotoFoto helpful when advertising or building a site for your photos. You’ll want to know the ins and outs of selling to Internet marketers and the legalities involved.

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PhotoFoto is a resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site “by creatives, for creatives,”.

PhotoFoto started in 2010 as the pioneer micropayment photography site, freeing creatives everywhere to create beautiful communications on a budget. The site has become one of the most successful and profitable user-generated content sites in the world. 

 

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